Link building case studies
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Link building case studies
First off, this blog is kinda old. Have a look at my new online home: Umbrellum.
International SEO is all about scalability and high authority. There are a lot of opportunities most businesses miss out on. SEO doesn’t have to be harder for international businesses, it needs to be smarter, scalable, and you should use the power of your brand to increase authority.
This article is directed to sites and businesses that are globally active, but some of these points can also be applied to businesses who are only active in a couple of countries.
The biggest aim here is to optimize a site with minimal effort on the site itself. Often, the bigger the business, the harder it gets to change something on the site and the harder it is to make big sitewide changes. Therefore, hopefully these points will impact as little as possible on the site itself.
Universities are often high authority websites. They provide tremendous link authority when linking to your site. The only problem is often to find a good way to get those links, and to get a lot of them.
As an international brand you’ll be able to get dozens of these backlinks quite easily. You don’t even have to do a lot of extra work to get them.
Enter international recruiting.
Your brand is reputable, a lot of people would love to work there. Make sure to have an English version of your careers page. Maybe even English translations of your vacancies.
International students might be very well interested in taking a job or internship at your company. They’re currently in school and might be looking for international opportunities. This is where you come in.
Look for careers-pages on university sites and see if they might link to your international careers page. Shoot them an email explaining that you’re specifically looking for the type of students of that particular degree or school who are looking for a job or internship abroad. And send them the link to the careers page. As you can see this can be applied worldwide, even if your main office is in Amsterdam for example.
Simply do the following search in Google:
university intitle:”working abroad”
Or, regarding internships:
university intitle:”internships abroad”
Or try “Universiteit” instead of universities to get dutch universities. And try other languages of course.
Some examples:
A couple of pointers to keep in mind and the most out of this technique